Rolex Luminaries, Visionaries, Champions New Yorker Magazine

ROLEX 

Luminaries. Visionaries. Champions.

New Yorker Magazine

May 20, 2013 Issue

Wow!!! I can't believe my eyes!!! This is a seminal moment in Rolex advertising history!!! I recently wrote an article about how Rolex recently immersed themselves into their amazing history, with the recent complete overhaul of Rolex.com, and in particular, with adding a whole new Rolex history section.

For years, I have been arguing Rolex should use images of Dr. Martin Luther King in modern Rolex ads, because I argue he is the greatest hero in Rolex history, so to finally see Dr. King in a Rolex ad brings tears to my eyes. All I can say is Bravo Rolex!!! Bravo!!!

Pictured below from upper left to bottom right we see Tiger Woods, Elvis Presley, Pablo Picasso, Robert De Niro, U.S. President Dwight Eisenhower, Dr. Martin Luther King, Marlon Brando, Sir. Jackie Stewart, Sophia Loren, and Roger Federer.

I love the copy in this all-new Rolex History ad. It is superbly written and precisely articulate. Especially the line that reads "IT'S DARED MEN FASTER. FURTHER." This is true, and it goes all the way back to Sir. Malcolm Campbell in the 1930s breaking one land-speed record after another, and continues up to Chuck Yeager breaking the speed of sound barrier in 1947. 

It continues with Sir Edmund Hillary, and Tenzing Norgay conquering Mount Everest in 1953, and Captain Don Walsh and Jacques Piccard setting the deepest dive history in 1960, up to the U.S. Astronaut and Air Force Pilot William "Pete" Knight setting the all-time speed record for level flight in 1967 in his venerable X15.

This daring continued with the NASA Apollo Astronauts who went and walked on the moon with their Pepsi Rolex GMT-Master watches, and continues all the way up to last year when James Cameron returned to the Challenger Deep with Captain Don Walsh by his side. 

People can say whatever they want about Rolex, but one thing is for certain, Rolex history is unparalleled. Many, many men have pushed the envelope of what is possible, inspired by a Rolex on their wrist. This amazing Spirit Of Inquiry is what has made Rolex the International Mark Of Success and Achievement.

So the obvious question, is have we discovered all the incredible Rolex history, or is there more? Yes. There is more. Much, much more unexplored and undocumented Rolex history, and I sincerely hope Rolex continues to delve into it...

Rolex Coolness: Tim Roth Star of Lie To Me

...Rolex Coolness...

Tim Roth

Lie To Me

Vintage Rolex Fan

Tim Roth starred in the hit TV show "Lie To Me," which ran from 2009 to 2011, where he played "Dr. Cal Lightman," who wore a vintage Rolex Submariner, which I believe is a Reference 1680. 

In the photo above we see Tim Sporting his vintage Rolex Pepsi GMT Master.

Tim Roth has also starred in many movies including Reservoir Dogs, Pulp Fiction, Planet of The Apes, The Incredible Hulk and Rob Roy.

Rolex Macro Shot Of The Day: Peter's White Gold Yachtmaster II

Rolex Macro Shot Of The Day

Peter's White Gold Yachtmaster II

Rolex Super-Coolness: Paul Newman Jeff's Exotic Dial Rolex Daytona

...Rolex Super-Coolness...

Paul Newman

Exotic Dial Rolex Daytona

Jeff (Dr. Strong) created this amazing image of Paul Newman with a Paul Newman Exotic Dial Rolex Daytona in the foreground. What a great image Jeff!!!! If you aren't familiar with the Paul Newman Daytona, you can learn just about everything by checking out The Complete History Of The Paul Newman Daytona article I wrote.

Niall McCann Royal Geographical Society Explorer

...Rolex Coolness...

Niall McCann

Royal Geographical Society Explorer

The Biggest and Baddest

This is a fascinating story about a modern day Royal Geographical Society Explorer who has his own TV show named Biggest and Baddest, which airs on the Animal Planet/Discovery International channel.

Below is a special video which tells the story of how Niall's grandfather, Patrick Baird, an arctic explorer received a special Rolex in 1953 to commemorate an expedition he oversaw, which climbed Mt. Asgard in the Baffin Island in Canada. His grandfather, Patrick Baird was awarded the prestigious British Royal Geographical Society "Founders Medal" for Exploration in 1952.

Patrick Baird's 1953 Rolex Oyster Perpetual is pictured below and it appears to be very similar to the Rolex Sir Edmund Hillary wore when and Tenzing Norgay were the first to conquer Mt. Everest in 1953.

Niall McCann is a Canadian born- British schooled Biologist whose personal adventures include crossing the Atlantic Ocean in a rowboat in 63 days, crossing Greenland's Polar Icecap and helping to create wildlife conservation areas in the jungles of Central and South America.  He's also in the Royal Geographical Society.

Be sure to check out all the fascinating videos and you can learn much more about Naill McCann on his website.

Rolex Macro Shots Of The Day: Mr. K Datejust Dial with Jubilee Bracelet

Rolex Macro Shots Of The Day

Mr. K Datejust Dial with Jubilee Bracelet

Tiger Woods Wins 2013 Players Championship

...Rolex Coolness...

Tiger Woods

Wins 2013 Players Championship

Rocks Trademark Rolex DEEP SEA

Rolex Ambassador, Tiger Woods just won the Players Championship again. Well, actually, the last time he won it was in 2001, and as you can see in the photos below, Tiger Woods is wearing his not trademark Rolex DEEP SEA...

Stainless Steel Datejust Love From Germany

...Studio Shot Of The Day...

Stainless Steel Datejust Love From Germany

Denise is from Germany and she is fan of Jake's Rolex World. Recently she send in these beautiful photos of her new Rolex Datejust with this nice note:

Hi Jake,

I love to surf around your site.

So much information, so much nice pics, so much nice watches - I love it.

For a couple of weeks I have a new Datejust and I love it so much.

The weather in Germany was so nice, I had to make some pics from my DJ.

I hope you enjoy them as much as I do.

All the best from Germany,

Denise

Roger Federer 2013 Rolex Milgauss Ad

...Rolex Coolness...

Roger Federer

2013 Rolex Milgauss Ad

ROLEX AND ROGER FEDERER. 

UNITED BY SETTING A STANDARD

 TO WHICH ALL OTHERS ASPIRE.

Roger Federer is the greatest tennis player in history and I just saw this cool magazine ad in the June 2013 Vanity Fair. You have got to love the tagline. Like Dizzy Dean said, "It ain't braggin' if you can do it."

Rolex Wrist Shot of the Day: Exploring The World With A Rolex Explorer

Exploring The World With A Rolex Explorer

Photo Credit: Blackcat